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Using Redirects and Cloaking

Redirects and cloaking are pretty much the same thing. The intention is to show one page to the search engines but a completely different page to the site visitor. Why do people want to do this? Here are a few reasons:

  • If a site has been built in a manner that makes it invisible to search engines, cloaking allows the site owner to deliver indexable pages to the search engines while retaining the original site.
  • The site may not have much textual content, making it a poor fit for the search engine algorithms. Although search engine designers might argue that this fact means the site isnít a good fit for a search, this argument clearly doesnít stand up to analysis and debate.
  • Each search engine prefers something slightly different. As long as the search engines canít agree on what makes a good search match, why should they expect site owners and developers to accept good results in some search engines and bad results in others?
Related SEO Tips

Understanding redirects
A redirect is the automatic loading of a page without user intervention.

Domain Cloaking
The concept of Domain Cloaking is to show users a pretty web site that meets their need.

Cloaking SEO Technique
For SEO purposes, cloaking a site is a method of delivering a page based on who is requesting the page.