User Behavior

Google analyses the amount of time that a user spends on a site after he/she has clicked a link from a search results page. If there is a significant decline in the time spent on the site then it could indicate that the document contains information that is out of date and has become stale. For instance, if after clicking from a Google search results link to a timetable, an average person spent 2 minutes on the site and now the average was under 30 seconds, it would indicate that the timetable was out of date. Google collects this information using the Google toolbar.

Make your site the ideal source for your product/service people spend the longest time there. Any document that has become stale should easily link through to the fresher version e.g. a product that you no longer sell should link through to the replacement product.

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