Understanding Targeted Traffic

The local aspect of search is hugely important. For instance, 1995 surveys by ShopLocal.com and Forrester Research discovered these gems about Internet users:

1. Most are off-channel or Web-to-shop (W2S) buyers.
2. Almost half spend extra dollars when in the brick-and-mortar store on products they didn’t research.
3. More money is spent offline after online research than is spent online after online research.

Thus, many businesses are trying to target people in their own areas, to get them to walk into their brick-and-mortar stores. Geo-targeting helps you find those people.

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