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Understanding Entry And Exit Pages


Entry and exit pages are the first and last pages that a user sees of your web site. It’s important tounderstand that an entry page isn’t necessarily the home page on your web site. It can be any other page where a user lands, either by clicking through search engine results, by clicking a link from another web site or a piece of marketing material, or by bookmarking or typing directly into the address bar of a browser.

Entry pages are important in SEO, because they are the first page users see as they come onto the web site. The typical web site is actually several small connected sites. Your company web site might contain hubs, or central points, for several different topics. Say you’re a pet store. Then you’ll have hubs within your sites for dogs, cats, birds, fish, and maybe exotic animals. Each hub will have a main page — which will likely be your entry page for that section — and several additional pages leading from that central page to other pages containing relevant content, products, or information about specific topics.

Understanding which of your pages are likely entry pages helps you to optimize those pages for search engine crawlers. Using the pet-store example, if your home page and all the hub pages are properly SEO’ed, you potentially could be ranked at or near the top of five different sets of search results. When you add additional entry pages deeper in your web site structure (that is, a dogtraining section to the hub for dogs), you’ve increased the number of times you can potentially end up at the top of search engine rankings.

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