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Tracking and tuning

SEO is not a one-off process but an ongoing competitive struggle. You need to monitor your performance objectively, using reliable data, and feed this back into your campaign. This step shows you how.

  • Google Analytics. Discover how to sign up for and use this amazing set of free tools from Google: learn how to monitor your paid and organic search traffic and track goal conversion and campaign return on investment.
  • Google Webmaster Tools is the all-in-one interface for managing your crawl, monitoring your search rankings, and checking your backlinks. Google continues to enhance this now invaluable toolset.
  • Other useful tools contains a round-up from across the web of tools for tracking PageRank and Traffic Rank, plus how to interpret your own website statistics.
Related SEO Tips

Tracking Keywords
Track keywords with a traffic analyzer and a ranking report for your website

Visitor Tracking
Knowing your website visitor will help you tremendously with page per visitor

Avoid Duplicate URL
To prevent users from linking to one version of a URL and others linking to a different version