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Track Web Site Visitors

A unique visitor is a person that visits your site for the first time. Some statistical reporting programs will tell you unique visitors per 24 hour period. This means, if the visitor returns the next day, they are counted again as a unique visitor, even if they have already been to your site.

When you start to analyze the data, you will be exposed to a lot of numbers. Make sure that you know the difference between the unique visitor and total hits on your site. Total hits can be anything from hits on every page to hits on every page and every graphic (total accesses).

You will need to know the number of unique visitors in order to track your sales success. Simple site statistics usually provided by your host will tell you how many unique visitors your site is getting.

In order to get the above information you will need a traffic analyzer that will report your site statistics. We recommend the free Google Analytics.

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