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Throwaway Sites


Throwaway sites are almost always doorway sites. They are web sites built by spammers to provide a short-term and artificial boost to traffic. Once their traffic objectives are achieved they are often switched off or left to decay – hence throwaway. Throwaway sites are stuffed with links and keywords to attract and then re-direct traffic to a target web site. Typically, the spammers retain ownership of the throwaway domain. The spammers’ clients initially receive large amounts of traffic. But once the throwaway site is switched off – or thrown away – the traffic comes to an abrupt halt and the clients business suffers. The clients are then effectively blackmailed into spending vast sums to retain traffic. The target web site receives no long term ranking benefits.

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