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The importance of anchor text in SEO


When considering inbound links and search engine optimization, the anchor text you use to link to your website is the most important factor.

For those who do not know, anchor text is the wording you use as your inbound link. Let's talk about anchor text and properly leveraging it to gain maximum benefit for your site's search engine optimization. Securing inbounds links takes hard work and it makes sense to squeeze ever bit of value out of these one way links.

When determining the text for your inbound links, you want to make sure to match the keywords used on your targeted page

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