Your SEO assessment should be a document that outlines the current standing of the main SEO elements of each page. It should contain columns for the element of the site you’re assessing, the current status of that element, what needs to be improved in that element, and the deadline for improvement. It’s also helpful if you have a check box next to each item that can be marked when improvements are completed and a column for follow-up, because SEO is a never-ending process. The elements that should be considered during an assessment include:
- Site/page tagging: The meta tags that are included in the coding of your web site are essential to having that site listed properly in a search engine. Tags to which you should pay specific attention are the title tags and description tags, because these are the most important to a search engine.
- Page content: How fresh is your content? How relevant is it? How often is it updated? And how much content is there? Content is still important when it comes to search results
- Site links: Site links are essential in SEO. Crawlers and spiders look for the links into and out of your site in order to traverse your site and collect data on each URL. However, they also look for those links to be in-context, meaning the link must come from or lead to a site that is relevant to the page that is being indexed.
- Sitemap: Using this XML site map will help to ensure that even the deep pages within your site are indexed by search engines. If you don’t have a site map, you should create one, with sitemap generator. If you do have one, make sure it’s accurate and up to date.
Consistent Site Design
People expect to see things in certain places. so you have to consistent site design.
Focusing a Site & Combining Site Ideas
Most websites fail because they fail to properly focus, not because they are too focused.
Is Your Site Indexed?
Itís important to find out if your site is actually in a search engine or directory.