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SEO Reviews

For the most part, we know what creates good rankings and results from our SEO campaigns, when we begin. What we don’t know is how much work to put into one thing or another, how many links, etc.

We usually run my SEO campaigns on a 2 or 3 month “cadence,” that is, we take stock of all our metrics and evaluate our strategy every 2 or 3 months. For a brand new site, We like a 2 month cycle, but as a campaign matures, we might move to longer or shorter cycles as circumstances change.

The length of your planning cycle will depend on how much work you have to do after each cycle. If you find that you’re overloaded with changes after two months, it makes sense to move to a monthly cycle for a while.

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