|Home Submit Site Articles SEO Guide Free Website Tools Login|
The 2 major Search Engine marketing strategies that exist today are SEO (search engine optimization) and PPC (pay-per-click). You should know and understand that these two methods are very different from one another. This will help you to be better enabled to decide which one is right for you and your web site. Of course, part of this decision will depend upon what your web site is like.
One of the main reasons why it is difficult to decide which of these 2 strategies is best for your site lies in understanding why you cannot use both of these methods. In reality, there really is no reason why you cannot use both of these methods. In fact, it is encouraged to use both strategies because PPC can work well with any SEO plan.
By using PPC you can help users become more familiar with your web site. Once these users become use to seeing your web site they will stick around. Plus, the more often that visitors come to your site, the better the Search Engines will like your site. This is one of the many reasons why it is so important to try to get as many people as possible to visit your site.
On the other hand, SEO is an attempt to alter how you rank in the Search Engines by looking at factors such as link popularity and Page Rank. The rankings that you achieve through SEO will appear on the Search Engines' main results pages, not in the box where the PPC links appear. A lot of people like this method because it is free, yet you will have to invest your time here.
If you are still finding this a difficult decision to make you should think about whether or not you have money to spend. If you do have some money then go for PPC because it will have faster results. If your budget is tight then go for SEO because all you will need to invest here is your time. The best thing would be to use both SEO and PPC at the same time aiming for different keywords with PPC than you are using in SEO.
More on SEO Optimization
Related SEO Tips
Examining the Meta Description tag
Web Marketing Strategies