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SEO Mistakes Part 1

Search engine optimization will increase the chances of your site appearing when someone searches for a word relating to your site. Unfortunately, SEO is one of the fields where there is too much bad advice going around for someone who doesn't know any better to be able to tell the difference

1. The most common search engine optimization mistake made by new webmasters is that they try to use a lot of flash on their website. While a flash on a website may look neat, it doesn't help you any with search engine optimization. Flash may help you with the visitors to your website, but search engines can't see it and therefore it can't be seen by the spiders.If you want to get seen by the search engine spiders, you must have content on your site as that's what they look for. Your ranking will be greatly affected by this. Flash can really dress up your site and you don't have to get rid of it completely if you just use some graphics along with the text so that the search engines approve. The more text there is, the better you'll rank.

2. The wrong keywords can bring you the wrong type of traffic. If you don't research your keywords well enough and don't have a strong keyword list, it spoils your optimization efforts. You can't sell anything to visitors who aren't even interested in what you have to offer. If you base your web pages on phrases that people aren't searching for then your site will never be found by anyone. With the right keywords you are off to a running start; with the wrong keywords you might as well start over because you won't win the race. Your keywords have to be words people are using to search, and they have to have less competition. There are a number of free keyword tools that you can use to generate relevant keywords for your site.

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