SEO Misconception

One common misconception is that search engine optimization efforts can be made after a web site is launched. This is frequently incorrect. Whenever possible, a web site can and should be designed to be search engine friendly as a fundamental concern.

Unfortunately, when a preexisting web site is designed in a way that poses problems for search engines, search engine optimization can become a much larger task. If a web site has to be redesigned, or partially redesigned, the migration process frequently necessitates special technical considerations. For example, old URLs must be properly redirected to new ones with similar relevant content.

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