advertise with

Search For Keyword

Another consideration you will want to make when choosing your keyword phrases is whether or not they are "buy phrases". Phrases with a high number of searches that are not "buy phrases" will tend to bring a lot of traffic, however the conversion ratio will be far lower. Should you choose to target "buy phrases" you may not get the same number of visitors however your ratio of visitors to sales will be much higher.

In this example let's assume you are the marketing director for a well-known accounting company. There will be many choices you can make for your targeted keyword phrase. The top searched phrases in January 2010 that were accounting-related are:

  • "accounting" with 135,000,000 searches
  • "accounting software" with 15,600,000 searches
  • "accounting job" with 158,000,000 searches
  • "accounting services" with 97,100,000 searches
  • "accounting firm" with 5,210,000 searches

Many might go with their gut instinct and attempt to target "accounting". The problem with this phrase (other than the competition for it) is that the people doing that search are not necessarily even looking for an accounting firm. They may be accounting students, small business owners not interested in hiring an accountant but just looking for tax information, etc. "Accounting software" and "accounting job" are irrelevant, which leaves us with "accounting services" and "accounting firm" as the two main options.

Related SEO Tips

Factors that affect search engine ranking
here is a list of 10 factors than can truly affect your search engine ranking. this factor is really important

Search For The Right Keyword
You should be creative, persistent and flexible when looking for the keyword

Search Engine Optimization Keyword
One of the worst mistakes that novices make is trying to focus on a single word or phrase