Search Engine Positioning

One of the most often overlooked factors in search engine positioning is what the people using the search engines are trying to accomplish, and how they go about it. It’s an oversimplification to say that people get online to find “information,” but it’s a useful starting point.

When a web surfer visits a search engine to find information, they type a keyword or phrase in, and wait for the results to be displayed. There are 1000 ways to say ‘real estate’ and 50 ways to spell it. What this means to you is that even if your website is about “hamster food,” people will not always use that exact phrase when they’re looking for what you offer. They misspell words, add words, put them in seemingly random order, etc.

Typically, there are two main types of searching people do. “Drill-down” searches are done by someone trying to research a subject. In this type of search, the surfer usually finds a “hub” or “authority” on a particular topic, and doesn’t return to the search engine for quite a while.

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