Search Engine Optimization google

If search engine optimization is important, why is it that many website owners still do not feel any need for it? One may say they are naïve, so they are. I have come across many of them who strongly feel that after a website is launched, nothing more needs to be done. There is a perception that once a website is there in world-wide-web, it is bound to be ‘known' soon. Known to whom? ‘Why, Google will know me' is a common refrain. It is only much later that one discovers that nobody, not even Google knows his site.

To be true, Google's knowing your website is not a big deal. Just have an already-indexed website point a link to your main page. Google will shortly find out your main page and from there your other pages as well. This is exactly the way Google is indexing billions of new webpages everyday.

On the flip side, suppose your webpage has nice description of trekking in Himalayas. You have provided good information and pictures on the subject in the page. Yet if I am to search for the term ‘trekking in Himalayas' in Google, will I get to see your webpage in the first 20 or 30 results? Perhaps not. Because, even though your website is indexed by Google, it still does not know that your webpage on ‘trekking in Himalayas' is important enough to be listed high for the term.

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About Search Engine Optimization
Search engine optimization or SEO is the art of using keywords or key phrases.

Search Engine Optimization Techniques
SEO are methods that aid in the improvement of a website's ranking in the listings of search engines

Search Engine Optimization Facts
Search engine optimization is not rocket science, actually it is hardly a science at all