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Relevant Keyword

how do search engines know that your page is relevant to your chosen keywords? The answer is :

  1. They rely on your page copy: If your keywords, and other related terms, are mentioned frequently on your web page, your relevance for those words will increase (don't overdo it, though, or the search engines will treat is as spam).
  2. They rely on links to your page from other web pages: This is understandable, since if search engines relied only on web page copy, it would be too easy to manipulate results. Outside inbound links from quality sites are difficult to get, and therefore carry significant weight.
Related SEO Tips

Simple Steps to Check the Keyword Density
Keyword density is always expressed as a percentage of the total word content on a given web page

What Is Keyword?
Keywords are what you think or your prospective site visitors may type in a search box.

Common Keyword Problems
There are a few common problems with keyword selection that should be avoid.