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Reciprocal Link Exchange

Reciprocal linking in simple terms means exchanging links so to enhance link popularity. This often entails sending email letters to certain webmasters of your choice that you find has complementary and relevant content. Write a polite, personalized and good e-mail letter to the “webmaster” that you want to “exchange links” with. Here are some guidelines:

  1. Download the Alexa ( and Google toolbars. Google “tool bar” will permit you to view the “PR” of other websites, so that you are aware which sites have great traffic and link with them. The Alexa “tool bar” supplies you with estimates of the website's traffic as well as the sites that are being linked to it.
  2. Visit particular websites that you want to “exchange links” with in order that you will know what that particular website is all about.
  3. Send email letters to websites which you want to be linked with. In your letter, mention important things regarding your website and explain the benefits of having a “link exchange” for both your sites as well as both your visitors. Place a “link” to the website and inform the webmaster as to where he can find the link. Likewise, furnish the key phrase or keywords that you need to be “linked”.
  4. Broadcast your willingness to “exchange links” in your website. You may use a "reciprocal linking" link or "link to us" as well as a “web-form” for possible “link partners” to enter their details.
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The best way to go about exchanging links is to be as personal about it as you can.

Exchange Link Tips
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