Promote Your Web Site

There are a number of techniques that can be used to promote your web site within the search engine page rankings, and a number of pitfalls to avoid. Since the field has grown and evolved over the years, there is a body of knowledge and professional debate about it, as well as some long-standing myths and hold-overs from previous techniques that no longer work.

Pitfalls include:

• "Magic formulas" for keyword density
• Dictionary-like lists of keywords in page headers
• Filling tags and headers with irrelevant content
• Using invisible tags or keywords to "trick" the web crawler
• Using link exchanges

Time-tested techniques include:

• Offering high-quality, unique content
• Becoming or utilizing recognized authorities
• Carefully soliciting links from high quality, professional contacts
• Structuring your site to be easy to crawl

Related SEO Tips

Consistent Site Design
People expect to see things in certain places. so you have to consistent site design.

Focusing a Site & Combining Site Ideas
Most websites fail because they fail to properly focus, not because they are too focused.

Is Your Site Indexed?
It’s important to find out if your site is actually in a search engine or directory.