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The reason for this philosophy relates to what the Search Engine is trying to do. Google wants to make the websites it indexes the most relevant content possible. So it would be unreasonable for a scant reprint article, keyword stuffed, machine generated or poorly constructed flea market site to rank well wouldn’t it?

Google in particular is getting very fussy. If there is so much content on the web (over 100,000,000 websites at last estimate) then they have the choice to eliminate all but the most useful pages.

I will focus heavily on content in a later section because it is the main reason why your website will fall or fly. You will see why basic article scraping is becoming a bad idea

What will rank well is a website that is unique in content, clearly laid out, site mapped, easy to navigate and considered of value to others. (One measurement of which is calculated by how many people link to it).

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