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Optimize Similar Keywords

Ideally, you want to target keywords that are already a natural fit for any given page. But, when several keyword phrases essentially mean the same thing, there is no clear distinction to be able to say definitively which keywords fit where. For example, “keyword research” is pretty clear while “keyword optimization” can mean the same thing as SEO and all the other phrases.

One easy solution is to find a content page relevant for any group of similar meaning phrases, choose the highest volume phrase and target that. Since each phrase basically means the same thing to the common searcher, changing all instances of various phrases to the single phrase you’re targeting can be done without changing the meaning of the page in any way.

The value here is that the core message of the page hasn’t been changed or the sales message diminished. It’s simply a matter of talking about “online marketing” as opposed to “internet promotion”, or “search engine marketing” vs. “website marketing.” I should note that you don’t always want to change every instance. Some variety is a good thing.

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