Optimize Related Terms

Many people optimize their sites for stuff like “SEO” and forget to optimize for more specific or related terms. You can’t always optimize your page for all the terms you like, but you can add some modifier or descriptive words in some of the inbound link text to try to rank well in a slightly broader keyword basket. Some example link text might be

• Search Engine Optimization
• SEO Optimization
• SEO Marketing
• SEO Blog
• SEO Expert
• SEo Service
• etc.

Doing this will mean that it may take longer to rank well for SEO, but it means you will likely rank for many more specific queries around that keyword termspace in a quicker time period.

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