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Nofollow Tags


One of the first tags you should consider using, as long as you can use it appropriately is the nofollow tag. This tag, which is represented by <rel=”nofollow”> is an attribute that tells a search engine crawler not to follow a certain link on your web site. For example, if you want to include an example of a bad site (like a hackerís site or an SEO spam site) you may want to show that link on your web site. However, that link could reduce your search engine ranking because itís a known bad site, and when you include the link to it the crawler thinks youíre endorsing the site.

To save face and still have a link to your example, you can use the tag in the URL. The coded URL without the tag will look like this : <a href=”http://www.examplesite.com/”>Bad Site</a> But when you add the tag it looks something like this: <a href=”http://www.examplesite.com” rel=”nofollow”>Bad Site</a> Your URL with the tag could also look like this because it doesnít matter where in the link tag that you put the attribute: <a rel=”nofollow” href=”http://www.examplesite.com”>Bad Site</a>

Again, the tag isnít essential in your SEO efforts. However, it could help prevent your site ranking from being reduced, and maybe even increase its ranking a little. At any rate, anything that keeps your ranking from falling is a good measure to take.

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