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Long Tail Search

The most popular search terms get a lot of traffic. They’re easy to find out about by using keyword databases. They show up on the radar when you do your research, because they are popular.

The truth is, though, that most real world search queries don’t fit into this convenient set of search terms that we can see in the databases. We add a word here; we change the order, etc. In the real world, there are 1000 ways to say one thing, and people use them all. In fact, the most popular terms probably make up less than 20% of the overall searches.

The “long tail” refers to the other 80% of search queries, that don’t show up in the keyword databases. We target these by using a lot different variations of our core terms, along with modifiers, when we write copy for our web pages.

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