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Long tail keywords

Long tail keywords work to your advantage because there is less competition for them. With long tail keywords, you get higher search engine rankings more easily. Most importantly, consumers who search for more specific things are more likely to be serious shoppers ready to spend their money.

The reasons to focus on long tail keywords are simple:

  1. Focusing your Search Engine Optimization efforts on long tail keywords will over time, lead to more search engine traffic because you will have more pages indexed.
  2. Long tail keywords will produce higher page rankings because there is less competition for them
  3. You will find your best prospects through long tail keywords. They’ve already taken the energy to think about what they specifically want or need; now they are on your site. These people are more likely to subscribe to your blog, email blasts and read your advertisements.
  4. Long tail keywords generate higher sales. Shoppers who use long tail keywords are motivated and looking to spend money. Skip past the window shoppers and focus your energy on the serious shopper.

Focusing your Search Engine Optimization energy on long tail keywords will deliver the customer who is most likely to spend money at your site. Isn’t that what we all want?

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Optimize Keywords Place
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Long Tail Search
The long tail refers to the other 80% of search queries, that donít show up in the keyword databases.