Here are 5 tips to improve your landing page :
- Follow the layout that works
Have you ever noticed when something works, people just can't help but wonder if they did this, would it be better. That's great in some cases, but when something works, be careful what you mess with. If it doesn't call for fancy, don't get fancy. Find the template that works for your industry, and duplicate it.
Take a look at your industry, and then Google search to find landing page sites in it. And then use Alexa to check out the pages ranking. The combination of this will allow you to see what works for your industry content wise. Keep the profile of your visitor in mind, when adding content, and target that specifically. And remember to add a dash of key search terms while you're at it.
- Don't add what isn't needed
Remember, the purpose of the landing page is to do one thing - and that is get the email address and name of the visitor so that you can build a relationship with them. Distractions can destroy your conversions. Don't add any other links, and give them a clear message as to what you are offering, and why they should subscribe. That is your only purpose. The only way out, should be to leave, or subscribe.
- Personalize it
2 ways you can dramatically increase your opt-in ratio is to add your picture, and if it is applicable, your signature. Let them know you are a real person, and this is a real offer. Anything that isn't essential to the conversion process, get rid of it.
- Solve a Problem or Add the Benefits
A great way to get good conversion is to use your text wisely. Make sure you let them know how you can solve a problem, or the amazing benefits they are about to receive can change their lives. You need to give them a huge reason to opt-in.
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