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Know Who Your Target Audience

If you are in the manufacturing industry and a user types in your product in a search engine, then you would immediately have your target right in front of you.

As soon as the user hits the Enter button or clicks on 'Search', then the person will be lead to your web site. Make sure that your target market will get 'hooked' on your web site. Once the search engines show the link to your web site, their job is done.

What you should do next is to make sure that your visitor will not leave your web site without them trying out your products or services, or at least leaving some pertinent information so that you can contact them in the future for marketing and advertising purposes.

When hitting a particular target market, learn about their interests, location and age to have an idea of what you can offer them in return. Also, you can somehow link their interests to your products and services.

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