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Keyword Strategy

There are several ways to find keywords and you should strive to try all of these strategies:

  1. Brainstorm. Come up with at least 20 keywords or keyword phrases that you think people might type into a search engine in order to find your web pages. Use your knowledge about your industry, but try to remember to think like people that are looking for the types of products and services that you are offering.
  2. Ask other people. Ask business people and friends what they would type into a search if they were looking for your page or site. It is especially helpful to get the opinions of people outside of your industry, people that know little about your products and services.
  3. Use the search engines. Go to search engines and look for pages with content similar to your own. When you get to your competitor's sites, look at their source code. (Place your cursor on the page, click your right mouse button and choose "view source.") Check out the phrases they are using in the keyword meta tags (if they have them). If you find some new keywords, be sure to write them down.
  4. Use a keyword suggestion tool. such as this free one from Google. see more keyword tools
Related SEO Tips

Simple Steps to Check the Keyword Density
Keyword density is always expressed as a percentage of the total word content on a given web page

What Is Keyword?
Keywords are what you think or your prospective site visitors may type in a search box.

Keyword Research and Strategy
If possible undertake a user analysis to determine the specific keywords searched for in relation to your site.