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Keyword-Rich Rewritten URLs


Here are two examples of ideal keyword-rich URLs:

  • http://www.example.com/Products/ High-Powered-Drill-P1.html
  • http://www.example.com/Products/ Tools-C2/High-Powered-Drill-P1.html

This is the best approach to creating URLs, but also presents an increased level of difficulty in implementation — especially if you are modifying preexisting source code for software. In that case this solution may not have an easy and apparent implementation, and it requires more interaction with the database to extract the copy for the URLs.

The decision whether to use the .html suffix in the URL is mostly a non-issue. You could also use a URL such as http://www.example.com/Products/ High-Powered-Drill-P1/ if you prefer the look of directories.

This “ideal” URL presents a static URL that indicates both to the search engine and to the user that it is topically related to the search query. Usually the keyword-rich URLs are created using keywords from the name or description of the item presented in the page itself. Characters in the keyword string that are not alphanumeric need to be removed, and spaces should be converted to a delimiting character. Dashes are desirable over underscores as the delimiting character because most search engines treat the dash as a space and the underscore as an actual character, though this particular detail is probably not terribly significant. On a new site, dashes should be chosen as a word-delimiter.

Related SEO Tips

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The original rationale was that a URL’s contents are one of the major criteria in search engine ranking.

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What Is Static URLs?
Static URLs do not include a query string. A URL referencing a script without parameters is still static.