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Keyword Query Analysis

Google analyses the volume and kind of searches that users make through the search engine. It analyses these results over time and documents associated with the fastest growing keyword searches are ranked higher as they could indicate a hot topic or breaking news story. Google also looks at search terms and records whether a search term should produce a consistent set of results or whether searches like 'World Cup Winning Team' should produce a different set of results every year.

  • If a document appears highly in the search results for a discordant set of search results, then it may be considered as SPAM and ranked lower as it is unlikely for one document to be a good source for a number of different topics.
  • Each document should be optimized and contain information related to a few searched for keywords. If you try and put all the keywords into one document then you are unlikely to rank very highly and are much more likely to be considered as search engine SPAM.

So, before you begin to rewrite the content of your web page to increase or decrease keyword frequency, you must find the right keywords. Again this is where you’re absolutely going to want a tool like KeyWord Elite, google keyword.

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