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Keyword Popularity

Perhaps the simplest and most effective search engine optimization method is the use of keywords and phrases in your web site content. Once you have gotten into the search engines through submission and spider, you need to make sure that your content stands out and is easily picked up by people searching for specific words.

This is where keywords and keyword phrases come in. You need to work out exactly what your web site is about, and then make sure that words relating to this topic are regularly included in the content. The keywords associated with your site should appear in the title, description and main copy of each page.

A good range of keyword density is between 7 and 9%, depending on how competitive the market you are in and what sort of information you are putting out. You need to make sure that your keyword ranking is good when you first launch your site, as this will help to push up your search engine optimization success.

Related SEO Tips

Simple Steps to Check the Keyword Density
Keyword density is always expressed as a percentage of the total word content on a given web page

What Is Keyword?
Keywords are what you think or your prospective site visitors may type in a search box.

Common Keyword Problems
There are a few common problems with keyword selection that should be avoid.