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Keyword discovery

When a user visits a search engine, they type words into the search box to find what they are looking for. The search terms they type are called keywords and the combinations of keywords are keyphrases.

Ideally, you should undertake keyword research well before you choose a domain name, structure your site, and build your content. However, this is not always possible, as most webmasters only turn to SEO after they’ve built their site.

Even if you have a site already, it is vital to invest significant time and energy on keyword research before starting your SEO campaign. Although this may astonish you, I would recommend that 20% of all your SEO effort is focused on this activity alone. If you make poor keyword selections, you are likely to waste energy elsewhere in your SEO campaign, pursuing avenues unlikely to yield traffic in sufficient quantity, quality, or both.

Don’t forget that one source for information about keywords is your own web logs. This helps you avoid undoing what you’re already ranking well for. Google Analytics’ keyword stats can also be particularly useful input to the early stages of an SEO campaign

Related SEO Tips

Simple Steps to Check the Keyword Density
Keyword density is always expressed as a percentage of the total word content on a given web page

What Is Keyword?
Keywords are what you think or your prospective site visitors may type in a search box.

Common Keyword Problems
There are a few common problems with keyword selection that should be avoid.