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Keyword attractiveness

Keyword attractiveness is all about balancing the demand for your chosen keywords against the number of competing sites supplying relevant results. Attractive keyphrases are those that are relatively underexploited these are the phrases that pay.

Imagine that SEO is like target practice, where you only have a certain amount of ammunition. There are several different targets you can shoot at, all at varying distances away from your gun sites. You are seeking bullseyes. Would you shoot at only one target, putting hole after hole through the bullseye? No! Would you aim at the targets furthest away from you and see round after round expended fruitlessly? No! This analogy is in fact very apposite, as SEO is a very similar challenge.

choose your targets carefully. Make sure you take the easier bullseyes on offer (where the target is close by). Similarly, spread your effort across a wide range of targets. Finally, do not give up on the faraway targets, but be mindful of how much ammunition you are using on them. Keyword attractiveness is the toolset you use to decide where to fire and how often.

Related SEO Tips

Simple Steps to Check the Keyword Density
Keyword density is always expressed as a percentage of the total word content on a given web page

What Is Keyword?
Keywords are what you think or your prospective site visitors may type in a search box.

Common Keyword Problems
There are a few common problems with keyword selection that should be avoid.