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Interpreting your own web statistics

Don’t neglect your own log files or site statistics in seeking to understand the success of your SEO strategy. If you don’t already have a stats package installed, Google Analytics may be your best bet. Alternatively, check out one of the following:

  • Webalizer –
  • AWStats –
  • Analog/Report Magic –

Ignore “hits” and “files.” A hit is any element called by your browser when it requests a page. A file is a hit that actually returned data from the server. Given that a single page may register anything from a single hit to hundreds (if it contains lots of images or external scripts and style sheets), it is not very useful data for any kind of comparison.

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