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Internet Search Engine Optimization


A search engine determines the topic of your site judging by the textual information (or content) of every page. Of course, it cannot comprehend the content the way humans do, but this is not critical. It is much more important to include keywords, which are found and compared with users' queries by the programme. The more often you use targeted keywords, the better your page will be ranked when a search on those keywords is made.

You can increase the relevancy of your targeted keywords still more if you include them in the HTML title of your page ( tag), in subheaders (- tags), in hyperlinks ( tag), or just emphasize them with bold font ( or tags). Meta tags and were introduced specifically to help search engines. Unfortunately, they are rapidly losing their significance because it is too easy to abuse them. Webmasters should therefore concentrate mainly on body copy, which is the part of textual content placed between the and the tags.

One should take into account the facts that the search engines' algorithms are constantly improving and that index databases are updated. When you have aquired the desired position in the listings, do not rest on your laurels. Site optimisation should become a permanent job for all site owners who regard web presence as an important part of their business.

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About Search Engine Optimization
Search engine optimization or SEO is the art of using keywords or key phrases.

Search Engine Optimization Techniques
SEO are methods that aid in the improvement of a website's ranking in the listings of search engines

Search Engine Optimization Facts
Search engine optimization is not rocket science, actually it is hardly a science at all