Internet market research estimates that between 70% and 90% of online shoppers use search engines to find a specific product or service. Let's examine factors that influence sales to see how effective search engine optimization can boost your revenues.
Three metrics are required to forecast online sales: the average ticket, the conversion rate, and the amount of web site traffic:
- The average ticket is the amount of money spent by a customer on a typical transaction. Computer and electronics stores have high average tickets (hundreds or thousands of dollars), while bookstores have low average tickets (tens of dollars).
- Web Site traffic is measured by the number of site visitors, typically expressed as the number of page views per month.
- Conversion rate is the number of sales divided by the number of page views per month, expressed as a percentage.
Search engine ethics
Search engines that are designed to help people find Search engine have rules, that do and dont
Link Popularity Building
Build a natural link building or build link building with pay per click?
TLD Domain Selection
Some regional based search engines or indexes will only list sites which are registered in their country code