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How Often To Optimize META Tags?

The Meta description and keyword tags are no longer used by the major search engines for ranking a web site. For more resources The only remaining value is in the Meta description tag, and this is not related to search engine optimization.

The description tag, if worded correctly, will be used as the snippet in the search engine results pages (SERP’s). If a call to action is present then this can increase click through rate (CTR), driving more traffic to your site, but this is in no way related to a sites ranking position.

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