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Hidden Text

Never try to hide text on your site in an attempt to “fool” search engine crawlers into thinking your site is something it’s not. If you try to include text on your site that’s the same color as the background, or if you use other types of CSS tricks, you run the risk of being detected by search engine crawlers. And even if those crawlers don’t detect your trickery, it’s just a matter of time before some competitor or even one of your users discovers your dishonesty and reports your actions.
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