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Hidden Pages

One last SEO issue concerns the damage to your SEO strategy that hidden pages can inflict. These are pages in your web site that are visible only to a search crawler. Hidden pages can also lead to issues like hidden keywords and hidden links. Keywords and links help to boost your search rankings, so many people try to capitalize on these requirements by hiding them within the body of a web page, sometimes in a font color that perfectly matches the site background.

Thereís no way around the issue of hidden pages. If you have a web site and it contains hidden pages, itís just a matter of time before the crawler figures out that the content is part of a hidden SEO strategy. Once thatís determined by the crawler, your site ranking will drop drastically.

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