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Header Tag

If possible, you want to use the core terms and top variations in headings and sub headings (H1, H2, H3…) on the page. It’s not absolutely essential that the heading is the first thing on the page.

Besides the headings, you should also try to work these same terms into the text of links on the page. This is usually a logical thing anyway, because you should have two URLs that you’re trying to get ranked for every search term (a first and second choice) so you can take care of this just by linking them to each other using keywords.

You may have already done this(or at least planned it out site structure. You do NOT need to work every keyword into links. Remember, the phrases you use in your writing can contain more than one variation of a search term

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