You know that links are valuable and can help boost your position in the search engines. But what sorts of links? Let me quickly summarize:
- Links from sites related to yours are often more valuable than links from unrelated sites. (Because the relevancy software is almost certainly imprecise, this is not always the case.)
- Links from pages with high PageRanks are much more valuable than from pages with low PageRanks.
- Virtually all incoming links to your site have some kind of value, even if the pages have a very low PageRank or are not contextual. It may not be much of a value, but itís there.
- The more outgoing links on a page that has a link pointing to your site, the lower the value of the link to your site. This is because the vote is being shared. Thus, in some cases, a link from a low-PageRank page with no other links may actually be more valuable than a link from a high-PageRank page with many links.
- Links are even more valuable when they include keywords because keywords tell the search engines what the referenced site is about.
- A link strategy that positions your site as an authority, or a hub, in a Web community or neighborhood can be a powerful way to get the attention of the search engines.
Why are Links so Powerful?
Links from other webmasters are viewed by search engines as unbiased third party votes.
Importance of Number of Links on the Page
Any page only has a certain amount of link popularity which it can redistribute to other pages.
Rules of creating sitemap
Sitemaps.org defines the standard protocol. There are four compulsory elements