It is a good idea to review the site that wants to exchange links. If you link to the site you are sending your faithful web site traffic into their domain.
There are some question to answer before exchange links
- Is it a risk, or do they have good content?
- If there wasn't PageRank involved, would you still trade links with them?
- Do you enjoy their site?
- If the answer to these sort of questions is yes then feel free to link to their site.
- If the answer is no after no after no then it is not a logical link exchange opportunity.
Header Optimization Tips
The header tags (H1, H2, H3 and so on) alert search engine spiders of the relevancy of the content that follows the heading tag.
Reciprocal Link Exchange
Reciprocal linking in simple terms means exchanging links so to enhance link popularity
Link Exchange Tips
The best way to go about exchanging links is to be as personal about it as you can.