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Determine Link Popularity

You can tell a lot about a website by the other sites that link to it. Typically good sites are registered in some of the top directories and have links from other good sites in their same industry.

To determine if a site is worthy of a link you should evaluate their content. In addition you may want to do a backlink check and see how they acquired their current link popularity.

If they have a decent PageRank because they have been link exchanging with Viagra, casino, or other high margin off topic websites then they are probably not a legitimate resource and trading links with a good number of these types of sites may end up getting your site banned.

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Increase Link Popularity
Gaining links from high ranking sites that point to yours will increase your link popularity in the search engines.

Basic Of Link Popularity
What is link popularity? Why is link popularity important? how to increase link popularity?

How To Increase Link Popularity?
a step to increase link popularity of your website thru Search engines as the gateway of the Internet