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Content For Blogs

Writing a blog is an easy way to add content to your site. If the blog is any good, you may even get some good interaction with your visitors, and attract a lot of links. Writing a blog allows you to continually add fresh content to your site. That’s the good news.

The bad news: unless your site is a blog, with no other purpose, you still need to create optimized pages for your targeted search terms outside of the blog. Getting a blog post ranked is nice, but not if the visitor is several clicks away from the page you actually wanted them to find.

If you’re going to blog, as an “add-on” to an existing website, think about how you’re going to funnel all the traffic and link juice into the rest of your site. I am NOT saying that you shouldn’t blog, but it’s no substitute for creating the content that you need elsewhere.

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