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Common Keyword Problems

There are a few common problems with keyword selection.

  • Some people use their internal corporate catch phrases versus focusing on what people actually search for.
  • Sometimes words have a more commonly used different meaning which elevates the estimated traffic and competition level without actually bringing in any more sales. This especially holds true for acronyms (examples: pics, cams).
  • Some people use really generic words that are not very relevant and are extremely competitive. Optimizing my site for “search engine” would be a good example of this. Lots of competition to attain traffic disinterested with my services.
Related SEO Tips

Simple Steps to Check the Keyword Density
Keyword density is always expressed as a percentage of the total word content on a given web page

Common mistakes with anchor texts
A common mistake, which is often overlooked by many webmasters, is the hyperlinking of unrelated text or common words

What Is Keyword?
Keywords are what you think or your prospective site visitors may type in a search box.