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Choose Domain Name

A few more things that you should keep in mind when you’re determining your domain name include:

  • Keep the name as short as possible. Too many characters in a name mean increased potential for misspellings. It also means that your site address will be much harder for users to remember unless it’s something really startling.
  • Avoid dashes, underscores, and other meaningless characters. If the domain name that you’re looking for is taken, don’t just add a random piece of punctuation or numerology to the name to “get close.” Close doesn’t count here. Instead, try to find another word that’s relevant, and possibly included in the list of keywords you’ll be using. For example, instead of purchasing, try to find something like
  • Opt for a .com name whenever possible. There are lots of domain extensions to choose from: info, biz, us, tv, names, jobs. However, if the .com version of your chosen domain name is available, that’s always the best choice. Users tend to think in terms of .com, and any other extension will be hard for them to remember. Com names also tend to receive higher rankings in search engines than web sites using other extensions. So if your competition has and you choose to use, chances are the competition will rank higher in search results than you.
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