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Bait and Switch Practice


Remember the old bait-and-switch cons that used to be so popular? Someone would offer a product as a great deal, and then, when users showed up to purchase it, the seller would try to switch them to more expensive products or ones with less quality. This bait and switch still happens today, and itís come to the Internet.

Bait and switch in SEO is the practice of creating an optimized web page specifically for search engines with the intent of obtaining good rankings. When those rankings are obtained, the company replaces the optimized site with one thatís less optimized and more normal. The result is nearly instant traffic when the site has been switched.

Bait and switch does have one downfall. Most search engine crawlers revisit a site several times a month. And when the crawler revisits a bait-and-switch site, it will see that the content of the site has changed, and will adjust search rankings accordingly. In other words, the person who set up the bait and switch put a lot of time into a temporary optimization solution.

It makes much more sense to do your optimization the right way the first time out. Then, when the crawler comes back through looking at your site, it sees a consistent picture of the site, and the ranking of the site will remain consistent

Related SEO Tips

Common Keyword Problems
There are a few common problems with keyword selection that should be avoid.

Link Bait
Link bait is any content or feature within a web site that is designed to bait viewers.

TLD Domain Selection
Some regional based search engines or indexes will only list sites which are registered in their country code