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Bad SEO - Repeating words

Repeating words too often gets overlooked a lot. Let's say for example you sold tickets. Now let's say your menu is all HTML (links). Your menu may read something like this; Hockey tickets, Boxing tickets, Wrestling tickets and so on. Now if you have fifty events and you have tickets after every one, you could run into a lot of problems. Especially if you wanted to come up on the search engines on any phrase with the words tickets in it. There are a lot of other factors that would need to be considered as well, such as the length of content on the page, off site SEO, etc. If this was a typical site, it would hurt your rankings in the SERP's.

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