404 Error Page

Something you might not know is if a search engine is crawling your website and building an index of the contained links. And it encounters a 404 page it could stop following and cataloging the links on your website. However if you have a custom error page with additional site links or a common navigation menu the process can resume.

What should you include on your custom 404 Error Page?

1. You should definitely include your company logo
2. Your contact information
3. Support details if applicable
4. Website search box to find what they were looking for
5. Suggested items that are similar. Especially important if you have an e-commerce site because you don’t want to lose a possible sale.
6. Links to a sitemap or other categories to help navigate them back through your website
   

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